Valoración de marcas

  • Smith, Gordon V., “Trademark Valuation”, John Wiley & Sons, inc., 1997.
  • Pratt, Shannon P., Reilly, Robert F., Schweihs, Robert P., “Valuing a Business” (third edition) , Irwin, 1996.
  • Reilly, Robert F., Schweihs, Robert P., “Valuing Intangible Assets”, McGraw-Hill, 1999.
  • Damodaran, Aswath, “Investment Valuation”, John Wiley & Sons, inc., 1996.